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Can I run a single Magento for CH + EU customers?

Yes, and for most Swiss DTC stores it’s the right default. Three patterns by volume:

  • Single store, geo-priced, one storefront, MWST + EU-VAT calculated by destination, DDP shipping for EU. Cheapest. Good for <CHF 2M stores.
  • Two store-views per language pair, e.g. de-CH + de-DE, fr-CH + fr-FR, etc. One Magento backend, separate prices/tax per region. Most popular for >CHF 2M.
  • Two websites, two backends, legally separate CH AG + EU GmbH/BV. Best for >CHF 10M with EU fulfilment hub. Magento website-level split.

Customs is the wrinkle, CH is outside the EU customs union, so even the “single store” pattern needs DDP labels + HS codes wired into Swiss Post / DHL. We architect, build, and migrate live data including 301 redirects.

Kishan Savaliya
Kishan Savaliya
Adobe Certified Magento Commerce Developer
Ahmedabad [IN]working hours, replies within four hours
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