What’s the right setup for a luxury Swiss watch store with B2B + DTC?

Luxury watches are the canonical Swiss e-commerce vertical, high AOV (CHF 2k, 500k), strict authorised-dealer rules, B2B (boutiques / retailers) + DTC (collectors) on the same catalog. Setup:

• Adobe Commerce (or Open Source + B2B-features extension) for the company entity, authorised dealers as company records with credit limits and customer-specific pricing.
• Catalog gating: limited-edition / haute-horlogerie SKUs hidden from DTC, visible to verified B2B accounts only.
• Payments: Datatrans or Wallee for high-AOV cards (3DS2 strong-auth), IBAN bank-transfer for B2B, TWINT only on <CHF 1k accessories.
• Authentication: serial-number + warranty registration on PDP, with optional NFC chip-tap (we’ve built this).
• FINMA / AML: for >CHF 100k orders the “Geldwäschereigesetz” (anti-money-laundering act) requires identity verification, we wire Onfido or Veriff into checkout.
• Multi-language: DE / FR / IT / EN baseline, optional ZH-Hant + Arabic for international collectors.

Typical timeline: 8-12 weeks. Enterprise tier above is sized for this.