Subscriptions for prenatal vitamins and belly bands, which tools work with Magento?

Three Magento-native subscription tools, picked by scale + cadence complexity:

• Bold Subscriptions for Magento, ~$50, $200/mo. Solid for under $2M GMV. Handles 30-day and 60-day cadences cleanly. Customer self-service (skip / pause / change quantity / change product) is decent.
• Recharge, the dominant Shopify subscription tool, also runs on Magento via the official extension. ~$60, $500/mo + transaction fee. Best customer-portal UX in the category. Worth the spend at $2M, $15M GMV.
• Magento Subscriptions (custom build), for stores at $15M+ or with complex cadence rules (e.g. “auto-pause when due date passes,” “auto-switch from prenatal to postpartum vitamin at week 41,” “belly band cadence changes by trimester”). Built on Magento’s native recurring-payment hooks + custom-attribute rules. ~$15k, $40k to build.

Brand-specific notes:

• Ritual Essential Prenatal (~$35/mo) and Ritual Essential Postnatal, subscription is their default, one-shot is harder to find. The pattern I copy: free first month + 30% off second + standard pricing month 3+.
• Garden of Life Mama, FullWell, Needed, MegaFood Baby & Me 2, all run subscription as their primary revenue stream.
• Auto-pause at week 41 is the killer feature, mom doesn’t want a third trimester vitamin shipped in her postpartum week. Cron-driven, based on due-date capture.
• Belly bands work as a 30-day-during-pregnancy cadence; maternity skincare (Belli, Earth Mama) works as 60-day.

Churn benchmarks I see: prenatal vitamins 4-6% monthly (excellent, mom-defined deadline); belly bands 8-12% (good); maternity skincare 12-18% (typical for skincare).