Cost, timeline, and credentials, what does a Magento maternity build actually take?

Realistic ranges for a maternity-brand build at $1M, $10M GMV:

• Audit: $499 fixed-fee, 5 business days, ~20h @ $25/hr. Reviews catalog staging, registry integrations, subscription state, return flow, FDA-DSHEA labelling. Output is a written gap report + scoping doc.
• Build sprint: $4,999 fixed-fee, 6 weeks, ~200h @ $25/hr. Covers the core maternity stack, trimester filter, registry sync (Babylist + Amazon Baby + Target product feed), nursing-bra B-K cup matrix, prenatal-vitamin + belly-band subscriptions, return-friendly RMA. Hyvä storefront baseline included.
• Custom enterprise: quote in 24h, multi-week engagement. For B2B (boutique baby retail), multi-region (US + EU + UK + AU), FDA-DSHEA compliance hardening, deep registry-API integration beyond the universal-button level, or custom subscription cadence rules (auto-pause at week 41, auto-switch prenatal → postnatal). Typically $15k, $60k.
• Hosting: $400, $1,500/mo on Cloudways / Magenest / dedicated. Maternity traffic is steady (no fashion drop spikes), so over-provisioning isn’t needed. CDN (Cloudflare) recommended.
• Ongoing: $1.5k, $5k/mo retainer for cohort-cycle optimisation, trimester segment tuning, registry partner expansion, subscription churn analysis, postpartum bundle composition tweaks.

Credentials I bring:

• Adobe Certified Magento + Hyvä developer.
• 7+ years of maternity DTC builds shipped across the US, UK, and EU.
• Direct partnerships with the subscription-platform vendors (Bold, Recharge), AR-fit-guide partners on the nursing-bra side, and product-feed integration shipped for Babylist + Amazon Baby + MyRegistry on multiple stores.
• FDA-DSHEA compliance audit experience for prenatal-vitamin SKUs, not a lawyer (you still need one for review), but I know what the labelling rules require on the storefront.

Timeline note: maternity migrations are less risky than fashion migrations because there’s no drop calendar to coordinate around, but more sensitive on the subscription side, a botched subscription-customer migration can lose 30%+ of recurring revenue overnight. Pattern I use: run both stores parallel for 30 days behind a feature flag, migrate subscription customers in batches of 200 with personalised reactivation emails.