Gift bundles, newborn + mom postpartum recovery, how do you compose them in Magento?

Gift bundles are typically 22-35% of revenue for the maternity brands I ship, highest-AOV SKUs ($95, $250 typical). The composition pattern:

• Magento bundle product (or grouped product if you want show-each-component-price visibility) composing 6-10 simple-product children.
• Postpartum recovery kit: mesh underwear (Frida Mom-style), peri bottle, sitz spray, nipple cream, nursing pads. Often called “the hospital bag” or “week one survival kit.” ~$95, $150 retail.
• Newborn + mom bundle: add the postpartum recovery kit + baby’s first onesie, swaddle, hat, gentle bath wash, diapers (sample pack). ~$150, $250 retail.
• Babylist registry button on every bundle SKU, grandparents and baby-shower attendees are the buyers, not the mom.
• Gift options at checkout: gift-receipt (no prices on packing slip), gift message, ship-to-different-address (baby shower → mom’s house). Magento native + a small Hyvä storefront tweak.
• Variant axes on bundles: size (S/M/L for the mesh underwear), color preference for the swaddle, vegan/non-vegan for the recovery balm. Magento bundle product supports this via “options” selection.

One thing that surprises new merchants: the buyer is not the user. Most gift-bundle purchases come from grandparents, aunts, and baby-shower hosts. The PDP copy + email flow has to address the gift-giver, not the mom-to-be. Magento customer segments + GA4 event tagging let you measure this clearly, on most maternity stores I ship, 55-70% of bundle orders are gifts.