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What does Adobe need to do to keep Magento relevant?

Three things, urgently. (1) Pricing pivot: shift Adobe Commerce to usage-based + AI-credit pricing within 18 months. The $30k+ license floor is uncompetitive in the AI era when self-serve options exist. (2) Ship a Magento-native AI agent by 2027, admin-side + dev-side. If Adobe doesn’t own this surface, a 3rd party (probably AI-first) will sit on top of the Magento API and capture all merchant attention. (3) Adopt Hyvä into the official theme stack and sunset PWA Studio. Pretending PWA Studio is the future is costing Adobe credibility. The community has already chosen; Adobe needs to publicly catch up.

Kishan Savaliya
Kishan Savaliya
Adobe Certified Magento Commerce Developer
Ahmedabad [IN]working hours, replies within four hours
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