Seasonal calendar (March-Oct peak + Q4 ice surge), how do you actually schedule it in Magento?
Fishing-tackle DTC is brutally seasonal: I see ~65% of revenue land March-October with a secondary Q4 ice-fishing surge in northern states. The Magento patterns that handle it:
- Catalog Price Rules + scheduled visibility, pre-season pre-orders go live January 15 at MAP (rods/reels for the spring rush). Peak season (March 1, October 31) runs full-price with aggressive cross-sells. Off-season clearance (November 1, December 31) marks down warm-water gear 20-40%.
- Ice-only category, cron flips visibility on November 1, hides it March 1. Augers, tip-ups, ice rods, jigging spoons live behind that flag.
- Reorder forecasting, sales velocity per SKU exported weekly to a Google Sheet or Akeneo PIM. Forecasts feed your distributor PO 8 weeks ahead of the spring spike, so March 1 doesn’t stock-out walleye trolling rigs.
- Tournament + pro-tour content, cron schedules content drops to match Bassmaster + MLF + B.A.S.S. + In-Fisherman tournament calendars.
Without scheduling you over-order ice gear into June or sit on $200k of fly rods through November.