Brand authorized-dealer portals (Shimano, Daiwa, Penn, St. Croix, Orvis), how do you stay compliant with MAP/MSRP?

Authorized-dealer agreements with the premium fishing brands all include four enforceable rules: Minimum Advertised Price (MAP), Minimum Resale Price (MSRP), territory restrictions, and product-feed compliance (you must show certain attributes accurately or risk being dropped).

The Magento pattern that keeps you authorized:

• Brand-portal custom attribute on every product, flags “brand portal” status + MAP floor price + permitted territories.
• Catalog Price Rules, prevent promo discounts from dropping the displayed price below MAP on flagged SKUs. The rule simply skips brand-portal products.
• Customer-group price visibility, tiered pricing for B2B/LTS accounts (below MSRP, above wholesale cost) only shown to logged-in resale-certified accounts. Public visitors only see MAP.
• IP-geo gating, if a brand restricts you to US-only resale (Sage rods, e.g.), block PDP visibility for non-US IPs at the layout-update level.

One MAP violation email to Shimano or Penn and you can get your dealer code suspended for 30-90 days. The compliance code is cheap; the dealer status is worth six figures a year.