Magento vs Rogue Fitness vs Peloton vs NordicTrack vs Life Fitness Direct, what should I run?

Honest cut, fitness-equipment specific:

• Rogue Fitness runs a heavily customised Magento 2 stack, that’s not a coincidence. Heavy SKUs + ship-by-weight + commercial-grade B2B + bumper-plate freight class breaks need a platform with EAV + native multi-source inventory + custom shipping rules. Shopify hits ceilings fast at this catalog complexity.
• Peloton is a custom-built platform, not a SaaS you can buy. Their moat is the connected-fitness content library (1000+ live classes/wk, instructors, Bike+/Tread+/Row hardware integration), not the commerce engine. You can’t buy that. What you can do is run Magento commerce + a Recurly/Stripe Billing subscription rail underneath your own content app.
• NordicTrack / iFit is similar, custom storefront, subscription-first hardware, iFit content lives in their own app. Magento + Recurly replicates the commerce + sub mechanics; the content app is yours to build.
• Life Fitness Direct runs SAP Hybris-style commerce. For commercial gym DTC, Magento is the open-source equivalent at 20% of the licensing cost.

The honest call: if you’re selling hardware + want a Peloton-style content moat, Magento gives you the commerce + subscription rail, the content library is a separate product investment ($3M+ to build). If you’re selling pure hardware (Rogue, Titan Fitness, Rep Fitness), Magento is the platform Rogue itself chose for a reason.