How do I integrate MobilePay into Magento 2, what does 90% adoption actually mean?
MobilePay is on roughly 90% of Danish smartphones, ~4.4M users in a country of 5.9M. Without MobilePay at checkout, you’re losing a meaningful share of Danish shoppers to a competitor who offers it. It’s not optional any more, it’s the Danish default.
MobilePay (now part of Vipps MobilePay AS, jointly owned with Norwegian Vipps) has two relevant Magento integration paths:
- Direct MobilePay Online API, Magento 2 module from MobilePay or community (e.g. Bambora/ePay aggregator). One-time payments + recurring/subscription support. Refunds via API. Tokenisation for one-tap repeat purchase.
- Via aggregator, Bambora/Worldline, ePay, QuickPay, or Adyen all support MobilePay as one rail among many. Easier setup, slightly higher fees, single dashboard.
What we ship on every DK build: MobilePay button on PDP + minicart + checkout, one-tap repeat from saved token, automatic Magento order placement on MobilePay confirm, refund-from-admin wired to the MobilePay refund API, and a fallback to Dankort if MobilePay is unavailable.