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Should I host on Hetzner FSN, OVH Frankfurt, or AWS Stockholm?

For a Danish Magento store, three realistic hosting regions, each with a trade-off:

  • Hetzner Falkenstein (FSN) or Nuremberg (NBG), cheapest credible EU option. Dedicated / cloud servers from €30-200/mo, ~25ms RTT to København. EU data residency, GDPR-compliant. Best for DKK 2M, 75M stores. Downside: less managed than AWS, you (or we) own the OS-level hardening.
  • OVHcloud Frankfurt / Gravelines / Strasbourg, French sovereign cloud, ~30ms to København, GDPR-strong narrative. Good middle ground; many CNIL- / Datatilsynet-conscious clients prefer European-owned cloud. Slightly more expensive than Hetzner, less feature-rich than AWS.
  • AWS Stockholm (eu-north-1), the lowest-latency major hyperscaler to Denmark (~10ms to København, geographically Nordic). Full managed services (RDS, ElastiCache, Fastly/CloudFront, EKS). Best for DKK 75M+ stores that need autoscaling for campaign spikes. Higher cost; some Danish clients prefer non-US-owned cloud for political reasons.
  • Adobe Commerce Cloud (Frankfurt), if you’re already on Adobe Commerce. Fastly CDN, 24/7 Adobe support, auto-scaling. €25k+/yr.

We benchmark + migrate, the right answer depends on traffic profile, budget, and your stance on US-owned vs European-owned infrastructure.

Kishan Savaliya
Kishan Savaliya
Adobe Certified Magento Commerce Developer
Ahmedabad [IN]working hours, replies within four hours
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