Magento vs Shopify Plus vs DanDomain, hvilken passer til det danske marked?
Three real options for the Danish market, each with a different sweet spot:
- DanDomain (Danish-founded, Randers HQ), the “default” for small-to-mid Danish stores under DKK ~15M. Cheap (~DKK 200-800/mo), MobilePay + Dankort + ePay baked in, Danish-language admin. Hits a ceiling around 5k SKUs or any complex B2B logic. No serious headless / API story.
- Shopify Plus, wins early-stage DTC + fashion (Ganni, Mads Nørgaard-style brands often start here). MobilePay via Shopify Payments or Bambora app, Klarna native, fast time-to-market. Limits show up around B2B Net-30, multi-currency Nordic stores, NemHandel B2G, and custom checkout (Shopify locks checkout heavily). Plus license ~$2k/mo.
- Magento 2 / Adobe Commerce, the right call when you need any of: real B2B (CVR + Net-30 + tiered pricing), multi-store Nordic (DK+SE+NO+FI shared catalogue), NemHandel B2G OIOUBL, ERP integration (e-conomic, Uniconta, Microsoft Dynamics NAV/365 BC), or complete checkout control.
Rule of thumb: under DKK 15M revenue + B2C-only → DanDomain or Shopify. Over DKK 15M, any B2B, or any Nordic multi-store → Magento.