My need spans multiple categories (e.g. B2B + SEO), how do I pick?

Multi-category needs are usually one of three shapes. Treat each differently:

(1) Same vendor covers both. Aheadworks B2B Suite covers companies + quotes + segments + a partial loyalty layer; Mirasvit ships SEO + RMA + reward points + recurring payments under one license. If you’re running 3+ modules from the same vendor, stack discounts often kick in. Pick one vendor, fewer support contracts.

(2) Two best-in-class modules from different vendors. If B2B is core to your business and SEO is core to your business, you don’t want the “average across all 8 features” bundle, you want best-in-class on each. Pay the multi-vendor cost (license × 2 + support × 2 + integration time × 1.3) and get two A-grade tools instead of one B-minus bundle.

(3) Categories that actually overlap (rare). Some Hyvä-themed all-in-one suites (Mageworx Suite Ultimate, Amasty Toolkit Bundle) genuinely handle SEO + performance + structured data with a unified config UI. Worth it if your team is small and you value config-fatigue reduction over feature depth.

My default rule: if the second category is core to the business, go best-in-class. If it’s a nice-to-have, take whatever the primary-category vendor offers.