B2B on WooCommerce, what’s missing vs Magento?
WooCommerce can do basic B2B with the right plugins (Wholesale Suite, B2BKing, WholesaleX) but the gaps vs Magento Adobe Commerce B2B are real:
- Companies + sub-users: Magento has a Company entity with multiple buyers under one account (each with role/permission). Woo plugins fake this with WP roles or an ACF-driven org table, works, but the data model is bolted on.
- Quote workflow: Magento native (request → negotiate → convert to order). Woo: limited to the "Request a Quote" plugin, which emails a draft order, no multi-step approval, no comment thread.
- Requisition lists: Magento native. Woo: not really, saved carts, sometimes.
- Tiered customer-specific pricing: Magento handles unlimited price tiers per customer + per SKU + per quantity. Woo: customer-group pricing is fine; per-customer-per-SKU gets awkward at scale.
- Net-30 / payment terms: Magento allows custom terms per company (Net-15, Net-30, Net-45). Woo: deferred-payment plugins exist but require manual reconciliation.
- Approval workflows: Magento allows multi-level (requester → manager → finance). Woo: nothing native.
Verdict: B2B share >25% of revenue → Magento. B2B <25% with simple "wholesale price + Net-30" mechanics → Woo + Wholesale Suite is workable.