Multi-currency, Shopify Markets vs Magento native?

Different architectures, different tradeoffs.

Shopify Markets (built into all plans, expanded on Plus): one storefront serving multiple regions with currency conversion, market-specific pricing, regional tax, geolocation, language toggling. Excellent for B2C brands selling the same catalog with regional pricing variants. Limitation: catalog is shared, you can’t hide products in one market without scripting.

Magento multi-store: one backend → N websites → N stores → N store views. Each axis can override catalog, pricing, tax, currency, language, payment methods, shipping. Truly independent storefronts sharing a single admin. Excellent for retailers selling different catalogs or running different brands; overkill for a single-brand 3-region store.

If you want Shopify Markets’ simplicity but with full per-region catalog control, Shopify Plus expansion stores cover that, but each is a separate org so you maintain N catalogs. Magento avoids that with a shared catalog and per-store overrides.

Rule of thumb: same catalog, different prices/languages → Shopify Markets. Different catalogs / brands / B2B-or-B2C-per-region → Magento.