Magento vs Vejii vs Shopify Plus for vegan DTC + brand site?

Three different products for three different stages:

• Vejii is a vegan-only marketplace, not a platform. You list SKUs, Vejii owns the customer + the brand experience. Good for discovery, terrible for a brand that wants its own DTC identity. Use it as a sales channel, not your home base.
• Shopify (Plus) wins for single-product vegan startups pre-product-market-fit. Variant ceiling (100 / 2,000 on Plus) doesn’t bite for a single oat milk or single jerky SKU. Fast to ship, expensive to scale (~$2k/mo app stack at $2M GMV).
• Magento + Hyvä wins once you carry 3+ certs across a multi-SKU range, have 20%+ subscription share, ship to KeHE / UNFI / Faire wholesale, and want custom impact counters at PDP. Oatly, Miyoko’s, and Califia Farms all run custom platforms at scale because the cert + sustainability + sub story is the product, not a plugin.

Honest rule of thumb: under $500k GMV stay on Shopify. $500k, $2M GMV start budgeting Magento. Above $2M with wholesale + subs + multi-region, Magento is the right answer.