Gift subs (3-mo / 6-mo / 12-mo prepaid), how do I build the workflow?

The single biggest revenue opportunity most sub-box stores miss. Pattern that works:

• 3 prepaid bundles, 3-month ($60, $150), 6-month ($120, $300), 12-month ($240, $600). Discount progressively (5% / 10% / 15% off the per-month rate). One-time charge at purchase. No auto-renew, gift recipient never gets a surprise renewal charge. This matters; it’s a trust signal that drives gifters to repeat-purchase next holiday.
• Gift code, gifter pays at checkout, receives a redemption code by email (and optionally a printable PDF gift card). Code includes recipient onboarding URL.
• Recipient onboarding, redeem code → enter shipping address + customization preferences (allergies, size, theme, age). First box ships next cycle. The recipient is now in your Klaviyo list for post-gift conversion-to-paid-sub at month 3.
• Custom packing slip, “A gift from {gifter_name}” on the box and packing slip. Personalized = higher recipient delight = higher post-gift conversion.
• Holiday surge, pre-purchase in November ships starting December. Inventory + warehouse staffing planned 6 weeks ahead.

Tech: Magento sales-rule + ReCharge bundle plan (or Bold V2 prepaid plan) + custom Klaviyo gift-recipient flow + Magento packing-slip override.

Result: gift subs typically drive 15-30% of total revenue for mature sub-box brands, almost entirely in Q4 + Valentine’s + Mother’s Day. Building this well is often a 5x ROI inside one holiday season.