Wholesale to local pet stores, can Magento handle the B2B side alongside DTC?
Yes. Most pet brands above $3M GMV have a wholesale arm selling to mom-and-pop pet stores, boutique groomers, veterinary clinics, and regional chains (Pet Supplies Plus, Hollywood Feed, EarthWise Pet).
The Magento architecture mirrors what I ship for fashion B2B + DTC on the same store:
- Shared inventory, one stock item per SKU; DTC and wholesale draw from it.
- Customer-segment-based pricing, DTC sees retail (e.g. $35 for 4lb kibble), wholesale sees trade ($16.80 at 52% off MSRP). Customer-group-aware in Magento.
- Hidden trade catalogs, line-sheets for wholesale buyers; DTC visitors never see them.
- Bulk reorder UI, wholesale buyers reorder via CSV upload or by reordering a past PO; Magento bulk-add-to-cart handles this.
- Net-30 invoicing, via Apruve, Resolve, or TreviPay (they underwrite credit, pay you day 1, customer pays day 30).
On Adobe Commerce: native B2B Companies module handles all of this. On Open Source: customer-group price rules + hidden categories + extensions like Aheadworks B2B Suite or Amasty Company Accounts.
Pet-specific wholesale features: case-quantity-only ordering (wholesale sees "Case of 12" not "1 bag"), MAP (Minimum Advertised Price) enforcement via wholesale agreement language + monitoring (Magento can’t enforce this technically), cooperative-marketing co-op funds tracked per wholesale account.
Channel mix I see at $5M+ pet brands: ~70% DTC, ~20% wholesale to indie stores, ~10% marketplace (Amazon + Chewy). The wholesale share grows with brand maturity.