Cost + timeline + credentials, what should I expect?
Realistic ranges for a phone accessory DTC brand at $500k, $10M GMV:
- Audit: $499 fixed-fee, ~20h @ $25/hr, 5 business days. Device-model matrix audit, MFi cert inventory, custom-configurator competitive baseline, Apple keynote launch playbook, MagSafe/Qi2/USB-C PD coverage gaps. Output: written platform-fit recommendation + scoped Gantt.
- Build / migration: $4,999 fixed-fee for the 6-week core sprint, ~200h @ $25/hr. Includes device-model attribute set, MFi cert badges, layered nav, Apple-keynote-sync cron, MagSafe/Qi2 filters, basic subscription wiring, marketplace channel manager setup. Custom-design configurator (Casetify-style) is +$8k, $15k. Full multi-region (EU + US + UK + AU with MSI) is +$10k, $25k.
- Custom / enterprise: Quoted in 24h, multi-week engagement. Full Casetify-class configurator + AR preview + 6-region MSI + B2B Apple-Authorised-Reseller portal + 5 marketplace integrations. $50k, $150k+ depending on scope.
- Hosting: $400, $1,500/mo on Cloudways / dedicated. Over-provision for Apple keynote spike (4-8x base). CDN (Cloudflare / Akamai) mandatory.
- Ongoing: $1,500, $5,000/mo retainer through Apple Sept + Samsung Jan + Pixel Oct launch cycles.
Credentials: Adobe Certified Magento + Hyvä developer. 7+ years on accessory DTC builds across the EU, US, UK, and India. Public Upwork reviews (linkable from any project). MFi-cert workflow, Apple-keynote-sync playbook, and Casetify-style configurator scoped + shipped, I can walk you through three live examples on the consult call.