Cost + timeline + credentials, what does a build run?

Realistic ranges for a men’s grooming DTC at $1M, $10M GMV:

• Magento + Hyvä rebuild: $25k, $80k. Men’s-grooming-specific scope adds: subscription wiring ($6k, $15k), starter-kit configurator ($4k, $8k), telehealth integration ($12k, $30k if in scope), beard/body cross-sell + post-purchase upsell ($4k, $8k), loyalty integration ($2k, $5k), influencer/affiliate tracking ($3k, $6k), server-side conversion tracking ($5k, $8k).
• Timeline: 8-14 weeks for a typical build. 6 weeks if scope is grooming-only (no telehealth) and SKU count is small; 16-24 weeks if telehealth + multi-region + B2B are all in scope.
• Hosting: $400, $1,500/mo on Cloudways / dedicated. Subscription billing webhook traffic adds load but predictable.
• Ongoing: $1.5k, $5k/mo retainer for post-launch ops (save-offer iteration, churn analysis, new SKU launches, telehealth state expansion).

My credentials: Adobe Certified Magento + Hyvä developer, 7 years building men’s grooming + adjacent DTC. 12+ men’s DTC stores shipped across razor, beard care, body grooming, and telehealth-adjacent verticals. Past clients include sub-first razor brands (similar to Harry’s model), beard-care brands (Beardbrand-style playbook), and a telehealth-skincare crossover. Open-source contributions, public Upwork profile with 30+ public reviews.

Most-asked-for retainer: $2.5k/mo for 6 months post-launch. Includes weekly churn dashboard, save-offer A/B test plan, monthly SKU launch support, quarterly Lighthouse + compliance audit. Cancel anytime.