B2B / trade reseller program, how does it work for jewellery?

Three layers depending on scale.

  • Customer-segment-based pricing, native Magento. Trade customers register with a verified jewellery-trade ID (JBT card / business license / GIA pro membership). Magento customer group = trade sees a discounted price tier (typically 30-50% off retail). DTC customers never see the trade pricing.
  • Hidden trade catalogs, a separate “Trade only” category visible only to logged-in trade customers. Houses bulk SKUs, loose stones, findings, settings that don’t belong on the public store.
  • Net-30 invoicing, integrate Apruve, Resolve, or TreviPay. They underwrite the credit + pay the brand on day 1, the trade buyer pays them on day 30. Magento payment-method module per customer group.
  • Bulk reorder, trade customers get a CSV-upload reorder UI + saved order templates. Cuts friction for the wedding-band wholesaler reordering the same 60 SKUs every quarter.
  • Adobe Commerce B2B Companies module, if the trade share is >30% of revenue or you have multi-buyer accounts (jeweller + their assistant + accounts payable), this is worth the $30k+/yr. Multi-step approval workflows + requisition lists + line-sheet PDF export.

Verification flow: trade signup form requires JBT / business-license upload → manual admin approval → customer-group flip → trade pricing visible. Don’t auto-approve; trade-fraud (consumers pretending to be trade for the discount) is real. Manual approval takes 5 minutes per signup and the conversion-quality is much higher.

Kishan Savaliya
Kishan Savaliya
Adobe Certified Magento Commerce Developer
Ahmedabad [IN]working hours, replies within four hours
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