Magento vs Wayfair vs Shopify Plus vs BigCommerce for home & garden, what do they each get right?

Honest cut for home & garden specifically:

• Wayfair Marketplace, you’re a seller, not an owner. Wayfair owns the customer, the data, the pricing dynamics, and a 15-25% take rate. Use it as a channel (incremental volume, drop-ship-friendly) but never as your only home. The day they de-list a SKU your $200k/yr line dies overnight.
• Shopify Plus, clean checkout, decent app ecosystem (Loop, Klaviyo, ShipperHQ for LTL). Hits the wall on configurable furniture (fabric × dimension × finish runs into the 2,000-variant ceiling fast), real-time LTL freight quotes (ShipperHQ helps but isn’t native), drop-ship orchestration with 4+ vendors, and B2B trade pricing for designers/contractors.
• BigCommerce, better than Shopify for B2B trade catalogs and headless. Weaker app ecosystem. Less common in the home-garden vertical, so fewer ready-made integrations.
• Magento, wins for high-cardinality configurable furniture, real LTL/white-glove freight + scheduling at checkout, drop-ship orchestration at any scale (1 to 50+ vendors), trade pricing for designers/contractors, multi-region (US + CA + AU + UK furniture standards), and full data ownership. The trade-off is hosting + dev cost; not a hosted SaaS.

Most home & garden brands at $3M+ GMV moving off Shopify do it because of one of: configurable-furniture variants, LTL freight, drop-ship orchestration, or trade-pricing. Magento solves all four natively.