Texture + origin filter, Brazilian / Indian / Russian / Eurasian / coily. How granular can Magento get?

As granular as the catalog needs. Magento layered navigation handles multi-attribute filters without performance hit at 8,000+ variant catalogs.

Texture facets: straight (1A), body wave (2A, 2B), deep wave / wavy (2C), curly (3A, 3B), tight curly (3C), kinky straight, kinky curly (4A, 4B), coily / Z-pattern (4C). Andre Walker hair-typing system is the de facto industry standard.

Origin facets: Brazilian (mid-tier, ~$150, $400, body wave / deep wave dominant), Indian (mid-tier, ~$180, $450, naturally fine and straight, takes color well), Russian (premium, ~$400, $1,200, fine and naturally light, lasts longest), Eurasian (premium, ~$450, $1,500, blended for thickness and durability), Cambodian (premium, ~$350, $900, naturally textured), Burmese (mid-tier), Mongolian (premium). Some retailers also tag “raw” vs “virgin” vs “remy” vs “double-drawn”, quality grades within origin.

Why this matters for textured-hair customers: 4A, 4C customers were underserved by mainstream retailers for decades. Mayvenn built a $100M+ business serving them properly with a clean texture filter and educational content (texture-matching guide, install methods). The lesson: get the filter granular, get the photography honest (not over-processed straight-hair models), get the install method content educational. Magento handles all three: filter via layered nav, photography via product gallery, install method via CMS pages linked from PDP.

Architecturally: each origin + texture combination is a separate simple_product variant tied to a configurable_product parent. EAV attributes texture and origin are filterable in layered nav. Customer can stack filters (e.g. “Indian, coily, 18”, lace front”) without query timeouts.

Kishan Savaliya
Kishan Savaliya
Adobe Certified Magento Commerce Developer
Ahmedabad [IN]working hours, replies within four hours
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