AWS vs Azure for Magento, which is better?

AWS wins on Magento share, ecosystem, and price-perf in us-east. Roughly 65-70% of self-hosted Magento stores in my book run on AWS. The canonical stack is EC2 (compute) + RDS Aurora MySQL (database) + ElastiCache Redis (sessions + cache) + OpenSearch Service (catalog search) + CloudFront / S3. Every Magento agency and freelancer has tuned this stack a dozen times.

Azure wins when you’re a Microsoft shop. If the customer is on Azure AD, Microsoft 365, Power BI, Dynamics ERP, running Magento on Azure App Service + Azure Database for MySQL + Azure Cache for Redis means one bill, one IAM, one support contract. The Magento community is smaller on Azure but Adobe officially supports it.

GCP is the dark horse. Best raw price-perf, especially with Cloud Run + Cloud SQL HA + Memorystore. But the Magento community on GCP is tiny, expect to do more DevOps work yourself because there are fewer pre-baked Terraform / Pulumi modules. I’d only pick GCP if the customer is already there.

Rule of thumb: AWS unless there’s a Microsoft-shop reason to choose Azure or a strategic-deal reason to choose GCP. The price difference at most workloads is <15%, not enough to override ecosystem maturity.