Magento vs Shopify Plus B2B, when does each genuinely win?

Different shapes of business, not "Magento better" or "Shopify better".

Shopify Plus B2B wins when:

• B2B is <30% of revenue and you’re primarily D2C
• One buyer per company (no role hierarchy)
• Quote workflow is single-level approval at most
• Customer pricing is "wholesale price + Net-30" with no per-SKU complexity
• You don’t need real-time ERP integration (5-min Celigo batches are fine)
• Time-to-launch matters more than long-term flexibility

Magento wins when:

• B2B is >40% of revenue (or pure-B2B)
• Companies with multi-buyer roles + multi-step approval are common
• Customer-segment pricing has 5+ tiers or per-SKU per-customer overrides
• ERP integration is real-time-critical (NetSuite / SAP / Tally / Odoo)
• Bulk-order CSV (5,000+ rows) is a frequent buyer flow
• Requisition lists + recurring orders are core to retention
• You need ACH (US) + SEPA (EU) + NEFT (India) on the same store

The Shopify Plus B2B 2025 update narrowed the gap: companies, customer-specific catalogs, Net-30, draft orders all shipped. But the gaps that remain, multi-step approval, 24+ pricing tiers per SKU, real-time IDoc-based SAP integration, 5,000-row CSV with pre-submit validation, are the gaps that matter for serious wholesale.