Magento vs B&H Photo Video vs Adorama vs Amazon vs KEH for camera + photo + video?

Different competitors, different angles.

• B&H Photo Video, still the dominant US camera retailer by GMV. Massive catalog, fast NJ warehouse, the only major retailer with a serious pro / film / cine tier. Their old NY sales-tax advantage is mostly gone post-Wayfair (2018), they now collect sales tax in ~46 states. The remaining moat: catalog depth, in-house experts on chat, and B&H Used (their own used market).
• Adorama, #2 in US. Similar catalog, weaker pro tier, stronger rental arm (AdoramaRentals). Less obsessive ops than B&H.
• Amazon, massive but bad for cameras above $2k. Counterfeit anxiety, no expert chat, no trade-in, no pro account. Customers price-check on Amazon but buy elsewhere for $5k+ bodies. You compete on trust + service, not price.
• KEH + MPB, used-only specialists. Both billion-dollar businesses. KEH grades on a Like New / Excellent+ / Excellent / Bargain scale with a famous 6-month warranty; MPB is more aggressive on pricing and faster on trade-in valuations. If you don’t have a used market, you’re leaving 30-45% of camera-retail revenue on the table.

Magento + Hyvä is the right platform if you’re building a real specialist alternative, not a generic camera store, but one that owns a niche (drone-only, wedding-pro, video-cine, used/refurb, EDU). The build assumes you’ll win on matrix accuracy, used inventory, pro accounts, and post-sale relationship, not on price-matching B&H.