Pro accounts (wedding, event, sports, film), B2B layer setup?
Pro accounts push AOV from $1.8k DTC to $7.5k+ B2B for the same brand. Architecture:
On Adobe Commerce: native B2B Companies module. Pro shops register a company (wedding studio, event firm, sports newsroom, production house), get tier-priced catalogs by gear class, multi-user sub-accounts (lead photographer + assistant + intern), purchase-approval workflows, Net-30 invoicing, requisition lists for repeat-order gear.
On Open Source: customer-group price rules + hidden categories + Aheadworks B2B Suite or Amasty Company Accounts. Cheaper (~$1,200 one-time) but less polished than native.
Tier structure I default to:
- Wedding / Event, 6-12% off body, 4-8% off glass, free 2-day shipping >$500. Net-30 if >6 months history.
- Sports / Photojournalism, 8-15% off rugged-tier gear (1DX / R3 / Z9 / A1 / A9 III), priority access to launch allocations. Net-30 standard.
- Film / Cinema, 10-18% off cine glass + RED / ARRI / Blackmagic / Sony FX cinema bodies. Net-30 or Net-45. Often dropships from manufacturer.
- EDU, 5-10% off + tax-exempt with state EDU cert. Long sales cycle but predictable annual renewal.
Tax-exempt: resale-cert upload on registration; ops team verifies (or Avalara CertCapture automates it). Net-30 routes through Apruve, Resolve, or TreviPay, they underwrite credit and pay you on day 1; customer pays them on day 30. Mandatory above $50k/mo in B2B GMV.