Magento vs Goldbelly vs Toast Online Ordering, which fits a bakery?

Different jobs, three different tools.

• Goldbelly is a marketplace, not a platform. You list your bakery on goldbelly.com, they handle fulfillment + marketing + customer service, they take ~25-35% commission. Magnolia Bakery, Levain Bakery, Tatte and ~1,200 other bakeries use it as a ship-nationwide channel, not as their own site. Goldbelly owns the customer.
• Toast Online Ordering is bolted onto Toast POS. Best for single-location bakeries doing walk-in + light online pickup + maybe DoorDash hand-off. No real B2B layer, no custom-cake configurator, no subscriptions, no national frozen ship. Ceiling hits around $1-2M online GMV.
• Magento + Hyvä is your own platform. You own customers, own the configurator, own subscriptions, run B2B wholesale + DTC on one stack, and list on Goldbelly as one of your channels (not the only channel).

The right answer for most $1M+ bakeries: Magento as the order-of-record + Goldbelly as a national-ship channel + Toast at the counter. Each does what it’s good at.