Gift bundles + welcome kits (newborn essentials, first foods), how do you build them on Magento?

Two approaches:

• Magento bundle products, native product type. “Newborn essentials kit” bundles 6-8 SKUs (size N diapers + wipes + 4oz bottles + 2 onesies + swaddle + pacifier) at a 10-15% discount vs. SKU sum. Bundle can be fixed (every kit has the same SKUs) or customer-customizable (parent picks 4 of 8 onesies). PDP shows the savings vs. buying separately.
• Magento promotions + cart price rules, the “build your own bundle” flow. Parent adds items to cart, cart rule applies “spend over $80 → 10% off and free pacifier” or “first formula order → free travel formula dispenser.” More flexibility, less of a one-click experience.

The registry-shopping pattern strongly prefers bundles, gifters want to click one thing for $99 rather than build a cart from 9 SKUs. Lifts AOV ~32% in my baby-brand data, registry-attributable orders skew bundle-heavy ~3:1 vs. direct orders.

Bundle catalog I default to:

• Newborn essentials ($79, $129)
• 0-6mo first foods bundle ($89, $139)
• Sleep starter kit (white-noise machine + swaddle + pacifier, $79)
• Bath + skincare gift set ($59)
• Travel kit (compact stroller accessories + travel diaper kit, $69)
• Twin kit (2x newborn essentials, ~$199)

Klaviyo flow: birthdate + 3 weeks → “ready for first foods? here’s the bundle” email. Bundles also are the workhorse on Black Friday + Cyber Monday + Mother’s Day for baby brands.