Cost, timeline, and credentials, what do you charge for an equestrian Magento build?

Three transparent paths:

• $499 fixed-fee audit, ~20 hours at $25/hr. 5 business days. Discipline-mix + saddle-AOV + return-rate baseline, LTL freight + freight-class audit, B2B stable + Net-30 ops review, brand-portal coverage vs dealer agreements, subscription state. Written platform-fit + 90-day roadmap delivered day 5. Most equestrian retailers start here.
• $4,999 fixed-fee build, ~200 hours at $25/hr. 6 weeks. Discipline filter + customer-segment defaults, saddle + bridle fit configurator, ShipperHQ LTL + freight-class auto-coding, B2B stable layer with Net-30 + resale-cert upload, SmartPak-style subscription pack-builder, 2 brand portals (typically Antares + Horseware), Hyvä storefront tuned for show-season mobile traffic.
• Custom enterprise, quoted in 24h. For full-line retailers (Dover / SmartPak / State Line scale). Multi-store-view per region, USHJA / FEI partner program tooling, USDA APHIS compliance, show-circuit war-room, multi-warehouse MSI, ongoing through-show-season retainer ($1.5k, $5k/mo).

Credentials: Adobe Certified Magento + Hyvä developer, 7+ years of equestrian DTC + B2B builds, US + UK + EU + AU regions, all rates at $25/hr (no hidden markup, no agency middlemen).