Should I migrate to Hyvä for my UK fashion store?
Almost certainly yes if you’re on Luma. UK fashion shoppers convert dramatically better on fast mobile experiences:
- Lighthouse 95+ on Hyvä vs typically 40-60 on Luma fashion themes, Google ranks fast pages higher for category/PDP queries.
- Hyvä Checkout loads in < 1s, 50% lower bounce vs Magento Luma checkout, especially mobile.
- Klarna / Clearpay widgets render natively without the React/jQuery double-render Luma has.
- Royal Mail / DPD / Evri shipping pickers render instantly, no spinner-on-spinner.
Typical migration timeline: 4-6 weeks. Conversion lift in the first 90 days post-launch is usually 8-25% from speed alone, then optimisation work compounds it. See our Hyvä service page for fixed-price tiers.