Barion vs OTP SimplePay vs Stripe, which Hungarian payment gateway?
You usually want two of these wired in parallel, not one:
- Barion, Hungarian-origin PSP (founded 2014 in Budapest), white-label friendly, strong on installments, e-money license. Native Magento 2 module, supports Mastercard / Visa / Maestro. Best for Hungarian-led brands that want a domestic-feel checkout. Fees ~1.7%, 2.4% + HUF 8.
- OTP SimplePay, OTP Bank’s gateway. OTP is the largest bank in Hungary (and CEE), so SimplePay carries weight with conservative Hungarian shoppers who recognise the OTP brand. Strong on B2B + invoice-pay. Fees competitive, native Magento module.
- Stripe, Hungary-supported since 2018 (Stripe HU). Best for cross-border CEE or international DTC. Apple Pay + Google Pay support out of the box. Fees 1.4% + HUF 8 for EEA cards, 2.9% + HUF 8 for international.
- Klarna, native BNPL, growing fast in Hungary 2024+. Pair with one of the above for AOV lift.
- K&H / CIB / Raiffeisen direct-bank, legacy bank-direct gateways for large retailers. Lower fees but heavier integration.
Typical Magento HU stack: Barion (or OTP SimplePay) as primary + Stripe for international + Klarna BNPL + PayPal fallback. We wire all four with a unified card form and route by BIN.