Edge cases, what changes for a Helsinki design boutique vs a Verkkokauppa-scale electronics retailer vs a B2B industrial exporter?
Three very different builds:
- Helsinki design boutique (Iittala / Marimekko / Artek-style), small catalogue (~500-5,000 SKUs), heavy on image quality + storytelling, mobile-first (70%+ mobile traffic), Klarna BNPL critical for €200+ design pieces, multi-currency for international DTC (EUR + SEK + USD + GBP), Hyvä theme for Lighthouse 95+, deep Instagram + Pinterest integration. Bilingual Suomi + Svenska + English. Typical build: 6-8 weeks, Audit + Build tiers.
- Verkkokauppa-scale electronics retailer, 100k, 1M+ SKUs, real-time stock sync from warehouse / drop-shippers, complex configurables (laptop CPU / RAM / storage combos), faceted search (Algolia / Elasticsearch tuned for FI grammar), Open Banking instalment plans (OP Lasku / Walley), real-time competitor price scraping, marketplace seller integration. Typical build: 14-20 weeks, Enterprise tier.
- B2B industrial exporter (Kone / Wartsila parts, sauna-equipment, forestry kit), Y-tunnus + VIES validation on registration, B2B account hierarchy (head office + branches), Net-30 / Net-45 / Net-60 payment terms, customer-specific catalogues + pricing, Finvoice 3.0 e-invoice pipeline mandatory, ERP integration (Visma / Lemonsoft / Netvisor / Microsoft Dynamics 365), multi-currency (EUR + USD + GBP), no B2C checkout. Typical build: 12-18 weeks, Enterprise tier with deep integration work.
The audit step nails down which pattern applies before we quote.