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Was ist DSGVO-konformes Cookie-Consent in Magento?

DSGVO + TTDSG (Telekommunikation-Telemedien-Datenschutz-Gesetz) require opt-in before any non-essential cookie or tracker fires. Generic EU banners with a single “Accept all” button are not compliant in Germany, the regulator (LfDI) has issued fines for these.

Compliant Magento setup:

  • Granular consent, separate categories for analytics, marketing, personalisation, with equal-prominence “Accept” and “Reject” buttons
  • Trusted vendors, Cookiebot, Borlabs Cookie (German-built, popular with DE merchants), Tarteaucitron, or Usercentrics CMP
  • Pre-consent block, GTM, Hotjar, Meta Pixel etc. all gated behind consent state
  • Audit log, every consent state stored with timestamp + IP-hash for DSGVO Art. 7 evidence

We integrate the CMP at the storefront level so it works for both Luma and Hyvä themes, and configure DSAR / data-export endpoints in the customer account.

Kishan Savaliya
Kishan Savaliya
Adobe Certified Magento Commerce Developer
Ahmedabad [IN]working hours, replies within four hours
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