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Multi-storefront on each, feasibility?

Magento multi-store is the gold standard: one admin, multiple stores, multiple websites, multiple store views, shared customers / catalog / inventory or independent, you choose. Three brands sharing 80% of catalog with separate themes / domains / currencies / tax rules, native.

BigCommerce Multi-Storefront (released 2022) is real and improving but constrained:

  • Available on Pro + Enterprise plans only
  • Each storefront shares the catalog; per-storefront pricing / inventory rules are limited
  • Customer accounts can be shared or per-storefront, configurable
  • Separate themes per storefront, separate checkout

For 2-3 closely-related brands sharing most catalog: BC Multi-Storefront is fine and easier than Magento (no DevOps multiplier).

For 5+ stores, deeply-different catalog rules per store, B2B + D2C splits, country-specific tax / pricing logic: Magento bends, BC starts working against you.

Kishan Savaliya
Kishan Savaliya
Adobe Certified Magento Commerce Developer
Ahmedabad [IN]working hours, replies within four hours
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