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SEO impact during migration, will my rankings drop?

If done right, no. If done wrong, yes, but it’s preventable. The risk areas:

  • URL structure changes: none, if you keep the same Magento URL rewrites. Hyvä is a theme layer, not a URL change.
  • Schema markup: Hyvä emits product/breadcrumb/organization schema by default. Verify it matches your current structured data, port any custom JSON-LD.
  • Meta tags + canonical: handled by Magento core, so Hyvä doesn’t change them. Verify after cutover with a crawl.
  • Page speed (positive): Lighthouse 95+ improves Core Web Vitals, which improves Google rankings on competitive queries. The lift usually shows up 4-8 weeks post-cutover.

Standard playbook: full Screaming Frog crawl pre-cutover, same crawl post-cutover, diff every node. Submit updated sitemap. Rankings hold or improve within 2 months in 90%+ of cases.

Kishan Savaliya
Kishan Savaliya
Adobe Certified Magento Commerce Developer
Ahmedabad [IN]working hours, replies within four hours
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