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When does headless Magento actually make sense?

Honest answer: about 10% of Magento stores benefit from headless. The shortlist:

  • Mobile traffic > 60% AND mobile conversion lagging desktop by 30%+
  • You want a real PWA (offline / add-to-homescreen / push notifications) or native iOS/Android app sharing the storefront codebase
  • Multi-region with 4+ storefronts and the marketing team wants per-region content control on the frontend
  • You have an in-house Node/React/Vue team already, the infra burden is acceptable

For everyone else, speed problems, conversion lifts, Lighthouse scores, Hyvä gets you 90% of the wins at 20% of the cost. We turn down 9 in 10 headless inquiries on this basis.

Kishan Savaliya
Kishan Savaliya
Adobe Certified Magento Commerce Developer
Ahmedabad [IN]working hours, replies within four hours
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