Should we go headless / GraphQL for B2B?

It depends on what you’re building. Magento ships a full GraphQL B2B API covering companies, quotes, requisition lists, shared catalogues, and customer-specific prices. Use cases that justify headless:

• Sales-rep mobile app, reps quote, order, and track orders on the road.
• Buyer portal app, large customers want a branded ordering app.
• Dealer / distributor portals, embedded in their existing systems.
• Composable commerce, Magento as commerce engine, separate frontend (Next.js, Nuxt, Hyvä).

Headless adds complexity (separate frontend deploy, GraphQL caching, auth flows). For 70% of B2B stores, the Hyvä theme on top of Adobe Commerce hits the same speed targets without the headless overhead. We assess both routes in the audit.